STYLE GUIDE
KOBAULT GROUP INTERNAL USE ONLY
COLOR SET
#6FA6C0
air superiority blue
#A6D3A0
celadon green
#1F1F1F
dark mode black
#CB9173
persian orange
#8D5A97
pomp and power purple
TYPESET
KOBAULT FILMS
KOBAULT FILMS
KOBAULT FILMS
MAIN HEADING
Sub-Text or SECONDARY HEADING
Body text
note
BRAND NAME and PRIMARY HEADINGS AND TITLES to be in ALL CAPS.
BRAND NAME to use medium weight font.
Sub Sections and Titles may use ALL CAPS or Leading Caps.
Body text to begin with leading caps.
Sub text or notes to use light weight font. May omit leading caps.
BRAND NAME should display in a single line horizontally or vertically.
KOBAULT may appear without FILMS. FILMS may not appear without KOBAULT.
Stylized KOBAULT should appear when possible.
LOGO COLORWAYS
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Effort should be made to have icon appear in full color and stacked with title.
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Icon corners must be clearly visible against background.
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Logo title may appear in any brand color or white.
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Both words of logo title must be one color if not appearing in blue/green scheme.
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Logo icon may not appear oriented in any direction than horizontal as above.
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Icon may appear stacked or in-line with title.
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Logo icon must be black or white with contrasting separator if not in blue/green scheme.
BANNERS
PHOTO STANDARDS
KOBAULT recommends using Lightroom Classic CC.
INSTALLATION
Open Lightroom Classic, import, and select a photo. Enter the Develop tab and locate the Presets section in the left panel. Expand the section and click "Add new Presets" then "Import Presets". Navigate to the stored location for each category of preset. Select all the presets and select import. Repeat for each category.
USAGE GUIDELINES
Unlike typical presets, the KOBAULT Styles Presets operate by modifying the Tone Curves, HSL, Color Grade wheels, and Calibration, but not any basic correction, local adjustments, or details, thus allowing the presets to work on a wider range of photos. This is also done to allow for fast and efficient processing of RAW photos.
Begin by completing the basic correction adjustments in the Basic panel.
Initial adjustments should include exposure compensation and white balance.
Adjust highlights down and shadows up to create an HDR effect. Adjust the white and black levels to correct for tone and each end of the histogram. Then adjust contrast and presence to preference.
Often, the Lightroom "Auto" correction is sufficient, though White Balance must still be adjusted.
Select a preset from the panel and make final adjustments as desired. KOBAULT recommends adding a negative vignette and adjusting specific portions of interest in the image using Lightroom's AI-based masking tools.
Any KOBAULT Styles Preset may be used on any image. Preset categories are given as guidelines. See recommended preset applications below.
EXPORT STANDARDS
Completed photos should be exported to a unique folder per project.
Filenames are to follow the following format:
KBA_[3 character initial]_[abbreviated project name]-[sequence]
Sequence numbers are to be 3 digit and begin with 1.
ex) KBA_CWH_ACFair23-1
File format to be JPEG if for online distribution or TIFF if for print or offline display.
JPEG quality to be 85.
TIFF quality to be 100.
Color space to be sRGB if JPEG, Adobe RGB if TIFF.
Do not limit file size.
Image resizing to be off.
Output sharpening to be off.
Include all metadata. Remove person and location info if image to be publicly posted.
Do not watermark final images. Proofs to be watermarked using the stacked logo and with the filename format as above.
PRESET USAGE CONSIDERATIONS
BLUES
Consider using the Blues preset category for the following applications:
- Cool environmental colors
- Mist and fog
- Stormy skies
- Cityscapes featuring cool colors
DRAMATIC
Consider using the Dramatic preset category for the following applications:
- Cool environmental colors
- Desaturated tones
- High contrast environments
- Moody subject matter
- Metallic colors
PEAKS
Consider using the Peaks preset category for the following applications:
- Landscapes featuring cool color tones
- Mist and fog
- Green, blue, white, and grey colors
- Dramatic landscapes
CINEMATIC
Consider using the Cinematic preset category for the following applications:
- "Blockbuster" look
- Orange and teal color tones
- High contrast environments
- Moody subject matter
- Natural colors
GOLDEN
Consider using the Golden preset category for the following applications:
- Backlit subject
- Warm color tones
- High contrast environments
- Soft shadows
- Natural colors
PORTRAITS
Consider using the Portraits preset category for the following applications:
- Skin tones
- Defined subjects
- Backlight and key light
- Contrasting color tones
VIDEO STANDARDS
KOBAULT recommends using Lumetri Color.
INSTALLATION
On Windows, LUTs are stored in the following location:
C:\Users\<user_name>\AppData\Roaming\Adobe\Common\LUTs\
This location contains two folders: Input and Output. Premiere Pro uses LUTs stored in the Input folder for this operation: Modify > Color > Input LUT.
LUTs stored in the Input folder also appear in Lumetri Color > Settings > Source Clip > Input LUT.
You can also create the following folders to store LUTs:
C:\Users\<user_name>\AppData\Roaming\Adobe\Common\LUTs\Creative
LUTs stored here appear in Lumetri Color > Creative > Look.
C:\Users\<user_name>\AppData\Roaming\Adobe\Common\LUTs\Technical
LUTs stored here appear in Lumetri Color > Basic Correction > Input LUT.
USAGE GUIDELINES
Unlike typical LUTs, the KOBAULT Styles LUTs operate by modifying the Tone Curves, HSL, Color Grade wheels, and Calibration, but not any basic correction, local adjustments, or details, thus allowing the presets to work on a wider range of photos. This is also done to allow for fast and efficient processing of color correction for varied timelines.
Begin by completing the basic adjustments in the Basic Correction panel.
Initial adjustments should include exposure compensation and white balance.
Adjust highlights down and shadows up to create an HDR effect. Adjust the white and black levels to correct for tone and each end of the histogram. Then adjust contrast to preference.
Often, the Lumetri "Auto" correction is sufficient, though White Balance may still need to be adjusted.
Open the Creative panel and select a LUT from the Looks dropdown. Modify the Intensity slider and make final adjustments as desired. KOBAULT recommends adding a negative vignette with an adjustment layer and adjusting specific portions of interest in the image using tracked masks.
KOBAULT Styles LUTs are formatted based on camera sensor manufacturer and include Canon, Sony, Panasonic, DJI, and GoPro. A Generic set is also included. It is recommended that the LUT be applied to the respective sensor. GoPro and Insta360 LUTs are cross compatible if recorded in GoPro Protune or Insta360 Pro mode.
Any KOBAULT Styles LUT may be used on any image. Preset categories are given as guidelines. See recommended preset applications below.
EXPORT STANDARDS
Completed videos should be exported to a unique folder per project.
Filenames are to follow the following format:
KBA_[3 character initial]_[abbreviated project name]-[revision letter]
Revision letters are to be single digit character and begin with A.
ex) KBA_WCE_ACFair23-B
Compression format to be h.264 and file format to be .mp4.
Maximum bitrate to be 30.
Target bitrate to be 20.
Color space to be sRGB.
Resolution to be 1920x900 24 progressive.
Do not limit file size.
Do not watermark final videos. Proofs to be watermarked using the stacked logo and with the filename format as above.
POSEBOOK
COUPLES
FORMATION
Both: Alternate looking forward, down, at each other. Walk slowly.
(optional) Start holding hands.
Good for Wide, Medium, and Tight
Suggested details: Environment
STANDARD WALK
Man: Has hand in pocket and other hand holding prop. Looks down or towards woman. Leads woman slightly.
Woman: Puts hand around man's upper arm, holds train or prop with other hand. Looks down every few steps and back at man. Follows man slightly.
Both: Laugh at each other, smile together. Should be giggly, obsessed, infatuated. Walk slowly.
(optional) Stop and kiss at end.
Good for Wide, Medium, and Tight
Suggested details: Hands, faces, hair, neckline
BUMBLING WALK
Man: Holds woman's hand and other hand holding prop. Looks down or towards woman. Leads woman slightly.
Woman: Holds man's hand, holds train or prop with other hand. Looks down every few steps and back at man. Follows man slightly.
Both: Walk closer together, bumping into each other, unsteady walk, tipsy walk. Laugh at each other, smile together. Should be giggly, obsessed, infatuated. Walk slowly.
(optional) Stop and kiss at end.
Good for Wide, Medium, and Tight
Suggested details: Hands, faces, hair, neckline
RUN TOGETHER
Man: Holds woman's hand and other hand holding prop. Looks down or towards woman. Leads woman slightly.
Woman: Holds man's hand, holds train or prop with other hand. Looks down every few steps and back at man. Follows man slightly.
Both: Couple runs directly towards or away from camera. slight spacing between man and woman. Light jog. Give point to run to.
Good for Wide, Medium, and Tight
Suggested details: Faces, hair, dress, feet
TWIRL
Man: Holds woman's inside or right hand with left hand, holds prop with other hand. Stationary with holding hand up and out. Pull woman in after twirl.
Woman: Holds man's hand with inside hand, holds train or prop with other hand. Twirl forward into man. Drop train towards end of twirl.
Both: Twirl woman and stop for embrace or kiss after twirl.
Good for Wide, Medium, and Tight
Suggested details: Faces, hair, dress.
WRAP AROUND
Man: Arms together around woman's waist. Whisper sweet nothings into woman's ear opposite camera.
Woman: Holds prop in one hand and wraps arms around man's neck from in front. Focus of prop and woman's nose should be on same side. Woman should tilt head slightly upward. Move off hand to man's nearest shoulder for hand details.
Both: Faces should be close or forehead to forehead. Prop should be used as foreground.
Variation: Both drop arms to waist and repeat.
Good for Medium, Tight
Suggested details: Face, neckline, hands, jawline, jewelry
COZY PLACE
Man: Close hand in pocket, far arm around woman's waist, looking into distance. Smolder. Alternate looking at woman.
Woman: Far arm around man's waist, near hand holding prop, embraces man, rest head into man. Alternate between looking at man and camera.
Both: Faces should be close or forehead to forehead. Prop should be used as foreground.
Variation: Change to full embrace and repeat.
Good for Wide, Medium
Suggested details: Environment, dress, prop
STOIC
Man: Holding woman's hand, other hand in pocket.
Woman: Holding man's hand, holding prop with other hand.
Both: Step apart, bodies towards camera looking in opposite directions.
Variation: Start apart, close gap, walk forward.
Good for Wide, Medium
Suggested details: Environment, dress
NOTHINGS EMBRACE
Man: Approaches woman from behind, wraps arms around her waist, kisses neck/ear, whispers into ear to encourage laughter.
Woman: Stands with hands together at front, holding prop, wraps arms over man's after embrace, tilts head upwards when laughing.
Both: Laugh, giggle, cozy.
Variation: Same instructions but sitting
Good for Wide, Medium, Tight
Suggested details: Face, jawline, neckline, mouth
HOLLYWOOD
Man: Stands with feet slightly spread, wraps arms around woman's rear and lifts, once holding woman, sways slightly side to side.
Woman: Once lifted, hold one leg up and the other down, when looking down avoid double chin by holding hair and laughing upwards, arch back rearwards
Both: Laugh, giggle, cozy.
Variation: Full spin if possible
Good for Wide, Medium, Tight
Suggested details: Face, dress, hair, hands
SLOW DANCE
Both: Simple slow dance on location.
Good for Wide, Medium, Tight
Suggested details: Face, dress, hair, hands
APPROACH
Man stands still while woman slowly approaches. Filmed from profile.
Variation: Filmed over the shoulder of stationary.
Good for Wide, Medium
Suggested details: Environment, clothing
V-UP
Man: Left hand in pocket, right arm around woman's waist, standing askew to camera, knees straight.
Woman: Left arm around man or in back pocket, right hand open on man's chest, standing askew to camera, near knee bent.
Both: Gentle smile.
Variation: Man whisper into woman's ear to induce laughter.
Good for Wide, Medium, Tight
Suggested details: Face, clothing, hands, environment
LOOK ABOUT
Both: Facing each other but offset, holding hands, looking up in opposite directions.
Good for Wide, Medium
Suggested details: Face, environment
OPPOSITE
Man: Standing straight, facing away from camera, head turned slightly towards side with woman, both hands in pockets, or outside hand holding prop.
Woman: Facing towards camera, both hands around man's arm, leaning into man, with head on man's shoulder, slight smile into camera.
Variation: Both turn into each other, man leans forward and woman leans back, smiling and laughing.
Good for Wide, Medium, Tight
Suggested details: Face, dress, hair, hands
CHIN UP
Woman: Places left hand in a loose open fist under man's chin to lift man's chin up and leans in and up, smiles slightly before kiss.
Man: Tilts head to right slightly to right
Good for Tight
Suggested details: Hands, jewelry
GIDDY KISS
Man: Places both hands on woman's sides of waist, stands straight, tilts head away from camera.
Woman: Places both hands on man's chest, lifts near leg up, goes on toes on far leg, arches back slightly.
Both: Embrace and kiss slowly.
Variation: woman places both feet down but on toes and leans back while man leans forward.
Good for Wide, Medium, Tight
Suggested details: Feet, legs, hands, face, hair
VEIL FOREGROUND
Combine with above for new variations and added depth.
VEIL COVER
Combine with above for new variations and added depth.
VEIL DROP
Combine with above for new variations and added depth.
INDIVIDUALS
FINGER RUN
Walks along, one or both hands outstretched, running along environment item.
Good for Wide, Medium, and Tight
Suggested details: Hands, environment, clothing
TWIRL
Spins in place slowly, hands outstretched, smiling.
Good for Wide, Medium, and Tight
Suggested details: Hands, environment, clothing
STOIC
Simple standing in place, hands by side or holding prop in middle, looking to side.
Robust pose with many variations.
Good for Wide, Medium
Suggested details: Environment, clothing, prop
WALKUP
Walk slowly from side of frame and come to stop while holding prop or clothing.
Good for Wide, Medium, Tight
Suggested details: Environment, clothing, prop, shoes/feet
ADJUSTMENTS
Adjust fit of clothing or accessory.
Robust pose with many variations.
Good for Wide, Medium, Tight
Suggested details: Hands, jewelry, clothing, environment
STATIC DETAIL
Stationary pose with detail shots of props, clothing, or accessories.
Good for Medium, Tight
Suggested details: Face, dress, hair, hands, clothing, accessories, prop
ENVIRONMENT DETAIL
Shots of details of environment for variety, context.
Good for Wide, Medium, Tight
Suggested details: Environment