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ARTIFICIAL INTELLIGENCE
OUR STANCE ON AI IN DIGITAL MEDIA
HOW KOBAULT STAYS RELEVANT
AI lowers the barrier to entry for content creation, flooding the market with low-quality, artificial content.
But, this creates noise, making authentic, quality storytelling that much more valuable.
There is no replacement for the personal memories, stories, and emotions we capture or stream. AI cannot replicate or replace this.
OUR AI POLICY
Authenticity
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Our work is rooted in human creativity, with AI serving a supporting role to enhance and refine, but never to fabricate, mislead, or manipulate.
Accountability
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We take responsibility for our work, ensuring that AI never replaces human oversight or judgement.
Integrity
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We strive to use AI ethically and transparently, protecting client trust, intellectual property, and the core values that define our work.
AI IS A TOOL, NOT A REPLACEMENT
HOW WE USE AI
PRODUCTION SUPPORT:
Automated transcription, captioning
Initial noise reduction, color balancing
Repetitive/batch processing
CREATIVE EXPLORATION:
Generating style references, concept sketches
Synthesizing research and market studies
WORKFLOW OPTIMIZATION:
Managing large media libraries
Drafting templates, checklists, and internal scripts
Scheduling, logistics, asset tracking
CREATIVITY WITHOUT COMPROMISE
OUR LINE IN THE AI SAND
NO COMPROMISE ON ORIGINALITY:
We will not use AI to mimic or plagiarize the work of others without consent.
NO RISK TO CLIENT:
We will not feed sensitive client data into public AI systems. We never outsource accountability; copyright and licensing still apply.
NO TALENT DEVALUATION:
We will not use AI to undercut collaborators, freelancers, or creative partners. We believe in fair pay and respect for human effort and expertise.
KEEPING IT REAL
AI-ASSISTED EDITING AND CLEANUP
AI REMOVAL AND GENERATIVE FILL:
AI simplifies and expedites the decades-old process of removing distractions and repairing content.
We don't fabricate scenes, people, or events that do not exist.
We do not use AI tools to manipulate or mislead in ways that compromise authenticity.
AI MASKING AND TRACKING:
AI has the power to speed up labor-intensive processes like isolating a subject, rotoscoping, or tracking movement, allowing editors to focus on creative decisions and not tedious frame-by-frame work.
AI SUPERVISION:
We will not allow AI to make unsupervised creative choices. Every use is intentional and reviewed by an accountable human.
AI IS RESHAPING MANY INDUSTRIES
The creative industry perhaps more than many. AI generated content gets better. each day.
Approximately 80% of social media content is now AI generated.
Rather than ignore the changing landscape, we are defining how AI fits into our work.
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