top of page
WHY DIGITAL MEDIA
VIDEO AND PHOTO AS A TOOL FOR GROWTH
DIGITAL MEDIA: VIDEO, PHOTO, OR AUDIO CONTENT CREATED, VIEWED, OR DISTRIBUTED THROUGH DIGITAL DEVICES.
MARKETING: LEVERAGING MEDIA TO EDUCATE, ENTERTAIN, AND ENGAGE AN AUDIENCE TO ACHIEVE BUSINESS OR PERSONAL GOALS
DIGITAL MEDIA IS CORE TO THE MODERN EXPERIENCE
In 2024, 89% of consumers confirm they want to see more videos from brands. (wyzowl)
People are 52% more likely to share video content than any other type of content. (wyzowl)
75% of viewers consume digital media on their mobile devices. (emarketer)
MORE BUSINESSES ARE USING PROFESSIONAL VIDEO THAN EVER
Video marketing is a staple in the digital landscape, used by over 90% of businesses.
However, time constraints still present a formidable barrier, as a third of non-video marketers cite lack of time as their primary obstacle.
Even though marketers almost unanimously believe in the importance of video, many still seem to have difficulties when it comes to execution.
Adoption looks set to expand, with almost 70% of current non-users planning to use video in 2024.
MOST BUSINESSES ARE LOOKING TO EXPAND SPENDING ON VIDEO
Spending on digital media varies greatly across businesses with 88% of businesses spending more than 10% of their marketing budget video services.
85% of video marketers plan to maintain or increase spending on video in 2024.
MARKETERS AGREE THAT SPEDNING ON DIGITAL MEDIA IS A GOOD ROI
A large majority of marketers say video gives them solid ROI across key areas like sales, leads and brand awareness. Short videos seem to perform best, which is good news for everyone – this content is quick for audiences to consume, but it’s also quick to produce, giving brands great scope for testing and iteration.
Bottom line: video marketing can directly impact lead generation, website traffic and sales. But brands need an optimization mindset – use rapid testing to find the most profitable formats and strategies for each goal.
Tying video marketing in with actionable insights on its performance, is perhaps the key to converting awareness into acquisition and real revenue growth: the ultimate measure of ROI.
60% of video marketers quantify ROI through video engagement such as likes, shares and reposts.
42% of video marketers quantify ROI through customer engagement and retention.
40% of video marketers quantify ROI through video views.
39% of video marketers quantify ROI through brand awareness/PR.
32% of video marketers quantify ROI through bottom line sales.
28% of video marketers quantify ROI through leads/clicks.
EVENTS
HOW PROFESSIONAL COVERAGE CAN ELEVATE YOUR EVENT
CAPTURING KEY MOMENTS AND HIGHLIGHTS
A dedicated, professional team can capture the event's energy and essence, as well as attendee reactions.
By focusing on these moments, event content becomes dynamic and engaging, grabbing viewers' attention and leaving a lasting impression.
WIDER REACH AND IMMERSIVE EXPERIENCE
Professional digital media allows an event to reach beyond the immediate attendees.
Digital media provides an immersive visual and auditory experience that helps viewers emotionally connect with the event and your brand.
Emotion leaves a stronger and longer lasting impression.
Through online platforms, event media can reach a broad audience and that can be curated with targeted advertising.
Media shared during an event can attract larger audiences for longer events.
PROFESSIONAL VISUALS AND CREDIBILITY
High quality visuals play a vital role in capturing and retaining attention.
First impressions can be lasting.
Proper lighting, stable footage, detailed cameras, and quality audio enhance credibility and overall impact.
POST-EVENT ENGAGEMENT
Event media allows attendees to relive the experience and share with family and friends.
Brands can engage with broad audiences even after the event concludes by sharing these visuals.
ADS & TOURISM
HOW PROFESSIONAL MEDIA CAN ELEVATE YOUR BRAND
CAPTURING KEY MOMENTS AND HIGHLIGHTS
A dedicated, professional team can capture the event's energy and essence, as well as attendee reactions.
By focusing on these moments, event content becomes dynamic and engaging, grabbing viewers' attention and leaving a lasting impression.
WIDER REACH AND IMMERSIVE EXPERIENCE
Professional digital media allows an event to reach beyond the immediate attendees.
Digital media provides an immersive visual and auditory experience that helps viewers emotionally connect with the event and your brand.
Emotion leaves a stronger and longer lasting impression.
Through online platforms, event media can reach a broad audience and that can be curated with targeted advertising.
Media shared during an event can attract larger audiences for longer events.
PROFESSIONAL VISUALS AND CREDIBILITY
High quality visuals play a vital role in capturing and retaining attention.
First impressions can be lasting.
Proper lighting, stable footage, detailed cameras, and quality audio enhance credibility and overall impact.
POST-EVENT ENGAGEMENT
Event media allows attendees to relive the experience and share with family and friends.
Brands can engage with broad audiences even after the event concludes by sharing these visuals.
bottom of page